The Influence of Digital Financial Literacy and Financial Attitudes on Online Loan Decisions and Financial Decision-Making Among Generation Z in Sidoarjo Regency

Authors

  • Farid Nahdlatul Ulama University Sidoarjo
  • Achmad Zaki Nahdlatul Ulama University Sidoarjo
  • Cynthia Eka Violita Nahdlatul Ulama University Sidoarjo
  • Devika Cherly P Nahdlatul Ulama University Sidoarjo

DOI:

https://doi.org/10.33019/equity.v14i1.737

Keywords:

Digital Financial Literacy, Online Loan Decision, Generation Z

Abstract

This study examines the role of digital financial literacy and financial attitude in shaping online loan decisions and financial decision-making among Generation Z in Sidoarjo Regency. Generation Z was selected as the focus of the study due to their intensive engagement with digital financial technologies and the growing use of online lending services. The research seeks to determine the extent to which digital financial literacy and financial attitude influence online borrowing decisions and overall financial decision-making behaviour. A quantitative method with a causal-associative approach was applied. Data were gathered through questionnaires distributed to Generation Z individuals who had experience with online lending platforms. The analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4. The results indicate that digital financial literacy positively and significantly affects financial decision-making, suggesting that individuals with stronger digital financial competencies are more likely to make prudent financial choices. Financial attitude was also found to have a positive and significant impact on financial decision-making. Nevertheless, neither digital financial literacy nor financial attitude demonstrated a significant influence on online loan decisions. These findings imply that online borrowing behaviour among Generation Z is likely driven by external considerations, including convenience, lifestyle orientation, peer influence, and immediate financial pressures. Overall, improving digital financial literacy and encouraging responsible financial attitudes remain important in enhancing the financial decision-making quality of Generation Z.

Downloads

Download data is not yet available.

References

Abdurrahman, A., & Adi, D. (2024). The role of digital financial literacy on financial well-being with financial technology , financial confidence , financial behavior as intervening and sociodemography as moderation. JEB: Jurnal Ekonomi Dan Bisnis, 27(2), 191–220.

Agustina, P. A., & Sugiarti, H. (2024). Structural Equation Modeling untuk Pengaruh Efektivitas, Gaya Hidup, dan Tingkat Pendapatan terhadap Penggunaan Layanan E-Wallet oleh Pekerja di Perkotaan. Jurnal Ilmiah Sains, 24(1), 70–79.

Ariesta, A. (2025). Hasil SNLIK 2025 OJK-BPS: Literasi dan Inklusi Keuangan RI Naik. IDX CHANNEL.COM. https://www.idxchannel.com/banking/hasil-snlik-2025-ojk-bps-literasi-dan-inklusi-keuangan-ri-naik

Arumsari, Y. K., Surachmanb, Sumiati, & Andarwati. (2024). Factors Affecting Financial Decision Making : The Women Lecture ’ s Perspective. Finance: Theory And Practice, 28(4), 33–45. https://doi.org/10.26794/2587-5671-2024-28-4-33-45

Audrey, R. C., & Kristianto, A. H. (2024). Determinasi Minat Pinjaman Online Gen-Z Daerah Perbatasan Kalimantan Barat ( Studi Empiris Penggunaan SPinjam ). Margin Eco: Jurnal Ekonomi Dan Perkembangan Bisnis, 8(2), 252–259.

Aulia, A., Savitri, C., & Faddila, S. P. (2025). The Impact of E-Service and E-Trust on E-Loyalty with E-Satisfaction as a Mediating Variable ( Study of E-Wallet Users in Generation Z Karawang District ). International Journal of Economics and Management Research, 4(2), 08-27.

Dewi, N. P. C. R., & Kusuma, P. S. A. J. (2025). Pengaruh Digital financial literacy, Norma Sosial, Perceived Trust, dan Perceived Ease of Use Terhadap Minat P2P Lending Pada Generasi Z dengan Risk Aversion Sebagai Moderasi. COSTING: Journal of Economic, Business and Accounting, 8(6), 1680–1696.

Erdi, T. W. (2023). Faktor-Faktor Keputusan Melakukan Pinjaman Online : Inklusi Keuangan Sebagai Pemoderasi. Journal of Trends Economics and Accounting Research, 3(4), 407–414. https://doi.org/10.47065/jtear.v3i4.613

Fadli, J. A., Indradewa, R., & Yudistria, Y. (2024). Measuring the Level of Digital Financial Literacy Among Generation Y and Z in Indonesia. JIMKES: Jurnal Ilmiah Manajemen Kesatuan, 12(5), 1911–1918. https://doi.org/10.37641/jimkes.v12i5.2532

Feryana, E., Sumiati, & Jiwa, H. A. J. (2025). The Role Of Financial Literacy, Risk Perception and Lifestyle To Influence Online Loan Decision. Jurnal Reviu Akuntansi Dan Keuangan, 15(03), 774–791. https://doi.org/10.22219/jrak.v15i3.41566

Fitria, M., Ariawan, A., SevanyaAngelia, & Yudiarso, A. (2025). Exploring FinTech Lendin Usage In Indonesia Through a Socio-Cultural and Psychological Perspective. JAS: Jurnal Analisa Sosiologi, 14(3), 585–608.

Fitriana, V. E., Mapuasari, S. A., & Oktapriana, C. (2025). Love of money , religiosity and financial attitude : Internal factors of online loan decision. JAAF (Journal of Applied Accounting and Finance), 9(1), 12–27.

Ganiarto, E. (2022). The Influence Of Demographic Factors On Online Loan Decision. International Conference on Family Business and Entrepreneurship.

Hair, J. J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Third Edition. SAGE Publication.

Hakim, M. N. (2024). Pengaruh Sosial dan Ekonomi Terhadap Keputusan Penggunaan Pinjaman Online Peer To Peer Lending. JIKES: Jurnal Inovasi Dan Keberlanjutan Ekonomi Syariah, 1(1), 13–24.

Hidayati, S. A., Wahyulina, S., & Suryani, E. (2021). The Effect Of Financial Attitude And Financial Knowlege On Company Performance With Financial Decision As Intervening Variables: A Behavioral Finance Perspective. Jurnal Magister Manajemen Universitas Mataram, 10(1), 1–14.

Ikhwanuddin, D. H. M., Nurulia, E. T., Saputri, N. P., warsiyah, & Sari, M. (2025). Analisis Literasi Keuangan Digital Terhadap Pinjaman Online Pada Mahasiswa Universitas Muhammadiyah Lampung Ditinjau Dalam Perspektif Keuangan Syariah. SALAM: Islamic Economics Journal, 6(1), 260–279.

Islamiati, S. R. (2025). Pinjaman Daring Capai Rp 77,02 Triliun Per Desember 2024, Didominasi Gen Z dan Gen Y. Kontan.Co.Id. https://keuangan.kontan.co.id/news/pinjaman-daring-capai-rp-7702-triliun-per-desember-2024-didominasi-gen-z-dan-gen-y

Jayatissa, K. A. D. U. (2023). Generation Z – A New Lifeline : A Systematic Literature Review. Sri Lanka Journal of Social Sciences and Humanities, 3(2), 179–186.

Kartikaningrum, S., & Urumsah, D. (2025). Model Konseptual : Determinan Pencegahan Pinjaman Online Ilegal. NCAF: Proceeding of National Conference on Accounting & Finance, 7, 102–111.

Kesuma, N. I., Sumiati, & Indrawati, N. K. (2025). Exploring How Digital Financial Literacy Affects Fintech Credit Behavior through Psychological and Digital Financial Access. JDM: Jurnal Dinamika Manajemen, 16(2), 257–276.

Kumar, P., Islam, M. A., Pillai, R., & Sharif, T. (2023). Analysing the behavioural , psychological , and demographic determinants of financial decision making of household investors. Heliyon, 9(2), 1–16. https://doi.org/10.1016/j.heliyon.2023.e13085

Kumar, P., Pillai, R., Kumar, N., & Tabash, M. I. (2023). The interplay of skills , digital financial literacy , capability , and autonomy in fi nancial decision making and well-being. Borsa Istanbul Review, 23(1), 169–183. https://doi.org/10.1016/j.bir.2022.09.012

Kusuma, S. Y., Widyarti, M. T. H., Rokhimah, Z. P., Hartono, H., & Handayani, J. (2024). Literasi Keuangan Digital Dan Kapabilitas Dalam Pengambilan Keputusan Keuangan Mahasiswa Kota Semarang. Jurnal Bingkai Ekonomi, 9(1), 24–33.

Lizarraga, M. L. S. de A., Baquedano, M. T. S. de A., Oliver, M. S., & Closas, A. (2009). Development and validation of a decision-making questionnaire. British Journal of Guidance & Counselling, 37(3), 357–373. https://doi.org/10.1080/03069880902956959

Maivalinda, Sulistianingsih, H., & Riski, T. R. (2023). Mengukur Prilaku Pinjaman Online Melalui Literasi Keuangan Digital, Preferensi Risiko dan Faktor Demografi Sebagai Variabel Moderasi. Jurnal Ekonomi Dan Bisnis Dharma Andalas, 25(2), 561–572.

Mishra, D., Agarwal, N., Sharahiley, S., & Kandpal, V. (2024). Digital Financial Literacy and Its Impact on Financial Decision-Making of Women : Evidence from India. Journal Of Risk And Financial Management, 17(10), 1–23.

Mubarokah, S., Sari, P. P., & Kusumawardhani3, R. (2024). The Influence of Digital Financial Literacy on Saving Behavior Among Gen Z in Indonesia. IJEBAM: Indonesian Journal of Economics, Business, Accounting, and Management, 02(05), 39–47. https://doi.org/10.63901/ijebam.v2i5.86

Murniati, S., Rotinsulu, C. N. M., & Herlina. (2025). Keputusan Keuangan. Penerbit Takaza Innovatix Labs.

Mustafa, W. M. W., Islam, M. A., Royhan, P., Rahman, S., Asyraf, M., & Hassan, M. S. (2023). The Effects of Financial Attitudes , Financial Literacy and Health Literacy on Sustainable Financial Retirement Planning : The Moderating Role of the Financial Advisor. Sustainability, 15, 1–17.

Nomleni, K. E. J., & Timo, F. T. N. (2024). Pengaruh Terpaan Konten Iklan Layanan Pinjaman Online Terhadap Pembelian Implusif Pada Gen Z. Jurnal Ilmiah Dinamika Sosial, 8(1), 40–51.

OJK. (2025). Statistik LPBBTI Desember 2025. Otoritas Jasa Keuangan. https://ojk.go.id/id/kanal/iknb/data-dan-statistik/fintech/Pages/Statistik-LPBBTI-Agustus-2025.aspx

Pasek, G. W., & Widiastina, G. (2025). Pengaruh Mental Accounting Terhadap Pengambilan Keputusan Keuangan Individu. Jurnal Akuntansi Profesi, 16(03), 727–733.

Pratama, A. M. A. R. (2025). Exploring Financial Literacy of Indonesian Generation Z: A Systematic Literature Review and Future Research Agenda. JPI: Jurnal Pemuda Indonesia, 1(2), 1–17.

Rahman, A., Sari, N. M. W., Fitriani, Sugiarto, M., Sattar, Abidin, Z., Irwanto, Nugroho, A. P., Indriana, Ladjin, N., Haryanto, E., Amane, A. P. O., Ahmadin, & Alaslan., A. (2022). Metode Penelitian Ilmu Sosial. Widina Bhakti Persada Bandung.

Sidoarjo, B. (2021). Penduduk menurut jenis kelamin dan kelompok umur (Jiwa), 2020. Badan Pusat Statistik Kabupaten Sidoarjo. https://sidoarjokab.bps.go.id/id/statistics-table/2/MTE4IzI=/penduduk-menurut-jenis-kelamin-dan-kelompok-umur--jiwa-.html

Sorongan, F. A. (2022). The Influence of Behavior Financial and Financial Attitude on Investment Decisions With Financial Literature as Moderating Variable. European Journal of Business and Management Research, 7(1), 265–268.

Sugiyono. (2023). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. ALFABETA.

Wibowo, A. M., & Kusumaningrum, T. M. (2024). Factors Influencing Financial Management Behavior Among Millennials & Gen Z Using Online Loans in Surabaya. International Journal of Social, Economic, and Business, 2(2), 1–13.

Wulandari, N. A., Purwidianti, W., Innayah, M. N., & Utami, R. F. (2025). Digital Financial Literacy and Financial Technology on Financial Performance through Financial Behavior as a Mediating Variable. AJIM: Airlangga Journal of Innovation Management, 06(03), 413–434.

Yuhana, Setiawan, D., & Utomo, P. E. P. (2024). Analisis Sistem E-Dimas Universitas Jambi dengan Pendekatan HOT-FIT Model. JSINBIS: Jurnal Sistem Informasi Bisnis, 14(1), 77–87. https://doi.org/10.21456/vol14iss1pp77-87

Downloads

Published

2026-05-29

How to Cite

The Influence of Digital Financial Literacy and Financial Attitudes on Online Loan Decisions and Financial Decision-Making Among Generation Z in Sidoarjo Regency. (2026). Equity: Jurnal Ekonomi, 14(1), 109-121. https://doi.org/10.33019/equity.v14i1.737