Product Quality, Packaging, Taste, and Price as Antecedents of Consumer Satisfaction: A Case Study on Olive Fried Chicken in Yogyakarta City. Equity [Internet]. 2024 Nov. 17 [cited 2026 May 16];12(2):8-17. Available from: https://www.equity.ubb.ac.id/index.php/equity/article/view/327